When an investor buys an option, they pay a premium to the option writer (seller). This premium is the maximum amount the option buyer can lose. The option buyer’s potential loss is limited to the premium paid because if the option expires out of the money (i.e., the underlying asset’s price doesn’t move favorably), the option buyer can simply let the option expire worthless without exercising it, thereby limiting their loss to the premium paid. Therefore, the statement is true.